JLA/Avengers Scalpers raises prices on Hero Initiative Benefit Edition

Scalpers took advantage of the JLA/Avengers reprint, launched to raise money for charity, by reselling copies for extremely high prices.

As the JLA/Avengers crossover reprints are beginning to hit shelves in honor of artist George Pérez, some online resellers are taking advantage of the situation by reselling the copies at an extremely high price.

The Hero Inativie recently announced plans to reprint the highly acclaimed JLA/Avengers crossover, written by Kurt Busiek and with art by Pérez. The limited-edition collection is in honor of Pérez, who was recently diagnosed with terminal pancreatic cancer. The print run is limited to 7,000 copies with a retail price of $29.99.

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Although the copy wasn’t officially released until March 16, online retailers seized the opportunity to resell the edition at extremely high prices. On eBay, copies of the new JLA/Avengers have already sold around the $200 mark, with one as high as $400. Other online auctions, sellers or stores also have high minimum bids, but the profits will directly benefit the Hero Initiative.

The Hero Initiative is a charity founded in 2000 strictly dedicated to helping comic book creators in need by providing a financial safety net for emergency medical aid and life essentials. Since its inception, the Hero Initiative has awarded over $1 million to those working in the industry. Pérez is not only a founding member of the group, but he is also the recipient of the Hero Initiative Lifetime Achievement Award.

Running from 2003 to 2004, the four issues JLA/Avengers was one of the few crossovers between Marvel and DC Comics. The story follows the Avengers and the Justice League of America when the two groups are used as pawns in a game between Krona and the Grandmaster. Nowadays, JLA/Avengers marks the last Marvel and DC crossover and, before the new limited edition, has been sold out since 2008.

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New JLA/Avengers collection further includes 64 pages of companion content, plus reprinted introductions by avengers writer/editor Stan Lee and Justice League of America publisher Julius Schwartz. It also features a new Hero Initiative edition written by Busiek.

After a long career in comics, Pérez announced his retirement from the industry in 2019. “I’ve had a wonderful run doing exactly what I’ve wanted to do since I was a kid,” he told the ‘era. “Now I can sit back and watch what I helped create entertain whole new generations. GREAT fans in the world. Humbled and eternally grateful.”

In 2021, Pérez announced his diagnosis of stage III pancreatic cancer. “It is surgically inoperable and my life expectancy is estimated between 6 months and a year,” he said. “I was given the option of chemotherapy and/or radiation, but after weighing all the variables and assessing how much my remaining days would be consumed by doctor visits, treatments, hospital stays hospital and dealing with the often stressful and frustrating bureaucracy of the medical system, I have chosen to let nature take its course and I will take full advantage of the time I have left with my beautiful wife of 40 years, my family, my friends and my fans.”

KEEP READING: George Pérez’s Most Important DC Comics

Source: eBaythe Hero Initiative

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Grover Z. Barnes